Communications strategy for moments that matter.
Every company reaches a point where the story needs to be told well. I help identify and refine that story, then get it in front of the people who need to hear it.
The right message, at the right moment, can influence outcomes. Strategic communications is what I deliver.
I help companies turn complex technologies into clear, credible narratives. Using a playbook of strategies and digital storytelling techniques, I build and execute communications programs that make those narratives stick.
Over the past two decades, I have built and run communications programs from the ground up with the tenacity to deliver real results. Not just plans on a slide.
Most communications support is reactive. Mine is architectural. I build the systems, messaging frameworks, and strategy that hold up when things move fast and the margin for error is thin.
What I Do
The Proving Ground
My background spans some of the highest-stakes communications environments there are:
Industrial and Defense Manufacturing: Communications project manager through the $74B Raytheon and United Technologies merger (one of the largest aerospace and defense deals in history). Plus multi-year advisory work with NATO DIANA, a global defense innovation accelerator program.
Cybersecurity: Rapid response thought leadership during a high profile vulnerability news cycle, translating technical risk into clear stakeholder communication in real time.
Artificial Intelligence: Go-to-market messaging and narrative strategy for AI companies navigating a rapid pace and high-scrutiny market.
Technology innovation coverage secured in Fast Company, Fortune, MIT Tech Review, NPR, Popular Mechanics, and WIRED, to name a few. Not as a one off, but as a repeatable discipline to amplify digital storytelling efforts.
If your company is facing a moment that demands clarity, let’s talk about what’s possible. No pitch decks. Just a conversation about where your company is today and where it needs to go.
Frequently Asked Questions
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Both. I work with startups and growth-stage companies on a project, fractional, or retainer basis. I step in as an independent contractor for PR, communications, and thought leadership without the overhead of a full-time hire or a traditional agency retainer.
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I work primarily with startups and scaling companies in sectors like industrial manufacturing, defense and aerospace, cybersecurity, and artificial intelligence. I deliver the most impact in sectors where the story is technical and the stakes are high.
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Yes. I build and execute product launch communications strategy end-to-end. This includes positioning, press strategy, media outreach, executive talking points, and launch day coordination so the announcement lands with the right audiences and the right media outlets.
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Earned media is credibility and visibility you receive through third party coverage like an editorial article, analyst mention or speaking opportunity (rather than paying for advertising). For startups, it builds trust with investors, customers, and talent faster than paid channels, plus it compounds over time.
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Yes. I develop executive thought leadership strategy from the ground up: positioning, byline placement, speaking opportunities, media engagement and a content cadence that builds an executive’s reputation as an influential voice in their industry.
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Both. I take on single projects (like a launch or trade show) as well as ongoing fractional or retainer engagements.
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You get direct, senior-level execution. No account layers, no junior staff. I bring 20 years of experience building and running communications programs myself, plus sector fluency in complex industries like defense, cybersecurity, and AI.